The Sales Funnel: Awareness

Awareness is the beginning of your sales funnel, where alignment with your target audience is critical.
Awareness is the beginning of your sales funnel, where alignment with your target audience is critical.
To take advantage of the holiday peak in giving, it’s essential to make sure your website is in top condition to receive donations.
Right now, only a tiny percentage of people who know about your product end up buying it. What’s the best way to increase your customers?
Organic marketing: produce content, educate your audience, establish the brand as an industry leader. Performance marketing: targeted demographics, high-ROI, pay for clicks. Organic takes months; performance drives traffic quickly.
A good B2B marketing agency can pick representative customers and stakeholders and ask the right questions to see what they expect from your brand.
Both UX and UI can determine product success.
Normalize Pronouns - Everyone uses them. From “he/his” to “she/her” to “they/them” and more, these are markers people use when being referred to in the third person.
Think Design shares a few resources to support organizations working towards equality and equity to support recently affected communities.