There’s nothing that impacts a website’s success quite like its UX, otherwise known as user experience. The more your customers enjoy visiting your site or using your software product, the more likely they are to return – and spend their hard-earned money on it.
Think Design is one of NYC’s top digital marketing firms, with years of experience in business optimization across a diverse group of sectors. Our clients range from startups to Fortune 100 companies and from universities to nonprofits and global companies. We specialize in digital strategy, web design, marketing, and UX to help your business succeed.
Design for Results
At Think Design, we specialize in design and digital strategy with UX in mind. We combine the principles of UX, UI (user interface), and CX (customer experience) design to build and optimize your website. Let’s quickly break down each of those terms before we continue.
User Experience (UX)
When we talk about UX, we’re talking about how customers (and potential customers) interact with your digital presence. UX impacts how users think and feel about your product, both rationally and emotionally. Effective UX design anticipates the user’s needs, making their experience seamless and enjoyable.
User Interface (UI)
Essentially, UI is the “where” of visitors interacting with your website. It’s concerned with your site’s appearance and functionality. To design with UI in mind is to use colors, visuals, layouts, and typography to maximize user engagement and satisfaction.
Customer Experience (CX)
CX is a specialty within the world of UX. It’s focused on optimizing customer experiences (also known as touchpoints) before, during, and after conversion.
We use these three principles of business optimization to design websites and software that not only look incredible but also function extremely well. Projects designed with UX, UI, and CX in mind can have an impressive effect on both conversion rate and brand reputation.
What Can UX Do for You?
Projects centered around UX can have a huge impact on your business’ growth and development. There’s tons of research out there that has found that UX-focused design not only improves the customer experience but also raises customer satisfaction and leads to business growth.
And we’re talking about a BIG impact. One study found that every dollar invested in your site’s UX design could give you an ROI of up to $100 over time. A 9,900% return on your investment is nothing to sneeze at.
You’re probably wondering how UX creates such big waves. First and foremost, the importance of UX is heavily tied to conversion rates. In other words, it’s crucial to get potential clients or customers to take the first step in interacting with your brand.
Think of it this way: Imagine two similar apps or websites, each promoting similar products. One of them looks great, guides customers through its sales funnel, and simplifies the process of making a purchase. The other one… doesn’t. Which one do you think customers will continue coming back to, developing brand loyalty?
Even Jeff Bezos, founder and CEO of Amazon, admits it. He’s been known to suggest that focusing on UX in the long term is actually more important than focusing on profitability in the short term.
Investing in a UX design project is the first step toward taking your business into the digital age and making your brand stand out in an ever-growing marketplace of competitors.
The Faster, the Better
Now that you understand the importance of UX design and everything that it can offer your business, you probably want to get started right away.
Here at Think Design, we have years of experience across a variety of different sectors. Our expert consultants can help you determine what type of project is right for you.
We know firsthand how important it is to optimize your website or software’s UX – and with the potential for a triple-digit ROI, there’s no time to waste. We use innovative techniques like low-code or no-code development to make your project not only user-friendly and effective but also lightning fast.
No-code development streamlines the development process and enables our team of developers to build your whole stack much more quickly than traditional methods would allow, is just one of the many tools in our toolbox. We’re focused on helping your brand achieve the engagement it deserves, and UX is often the first move in that direction.
As the top digital marketing agency and content strategist in NYC, Think Design is the ideal partner for your UX project. Reach out to learn more about what we can offer.