Many businesses wonder if custom web development is worth the initial investment. Couldn’t you just buy a preconfigured web template and create your site yourself? While that might seem like an appealing option at first, there are plenty of reasons why custom web development is the smartest move you can make for your organization.
The Top 5 Benefits of Custom Web Development
In this article, we will discuss the top five benefits of custom web development, including how going the custom route can make your site more functional, adaptable, and long-lasting than ever before.
#1: Set Yourself Apart From Competitors
While you might initially spend more on custom web development than you would on just buying a template online, that investment is well worth it. Building a custom website allows you to tailor your vision to your brand’s unique specifications, providing you with a competitive advantage over others in your sector.
#2: Prepare for Future Growth
It’s no secret that your business will evolve and grow over time. While your website might have the functionality to address today’s needs, will it still work as well in the future? It’s crucial to employ custom web development in order to ensure that your website is adaptable and will be functional for years to come. This will prolong your site’s lifespan, too.
Plus, if you need to add a lot of additional features to your website as your business grows, you may end up complicating the backend structures and decreasing page speed. Did you know that 90% of site visitors will abandon a page if it takes more than 2-3 seconds to load? With custom web development, you can mitigate these issues without sacrificing functionality.
#3: Optimize User Experience
For any web design project, user experience (UX) is critical. UX refers to how visitors interact with your site. It can impact how users feel and think about your business, both rationally and emotionally. A key component of UX design is anticipating the needs of site visitors so that you can help them have enjoyable, intuitive interactions with your business online.
Unfortunately, businesses that purchase an off-the-shelf template with limited functionality are not able to customize their customers’ journeys. With custom web development, you will be able to better equip your site to promote business growth and higher conversion rates.
#4: Build a More Complex Site
Many businesses initially use Squarespace, Wordpress, Wix, or another basic, DIY site builder for their websites. They start with a simple template, and it works… until it doesn’t. In time, you will add additional functionality, photos, blog content, product listings, and more to your website, which will slow down a basic template.
But with custom web development, you don’t have to worry about lagging pages and other issues that could drive customers away. You can eliminate unnecessary website bloat and ensure that the most necessary functions are being prioritized.
#5: Improve Your SEO
One of the most significant benefits of custom web development is the impact it has on search engine optimization, or SEO. A reputable, experienced developer like Think Design will integrate proven SEO techniques into any custom website build.
Custom web development can improve your SEO in a number of ways, including…
- Prioritizing a mobile-friendly site architecture
- Building a strong internal linking network
- Assisting search engines with crawling certain web pages
- Creating metadata and alt tags for images
- Incorporating relevant keywords into copy, metadata, and alt tags
- And more
SEO is crucial when it comes to ensuring that your business shows up on the first page of Google’s results. After all, what good is an amazing website if nobody can find it?
Choose NYC’s Best Custom Web Developer for Your Project
In order to effectively engage your customers and partners, your site needs to communicate your expertise, your company’s core values, and your culture – plus, you will need to share relevant information about your products and services. At Think Design, we can help you do all that and more.
With over two decades of custom web development experience under our belt, we work with B2B clients to deliver innovative, fast, secure sites with top-tier functionality. Want to optimize your site for growth and customer satisfaction? Get in touch with us today.