A website’s UX (user experience) is a key element toward defining its success. Will your site visitors come back not just because they have to, but because they enjoyed browsing your site?
Think Design is an NY-based UX design agency. We have years of experience in creating customer experience design websites and are adept at analyzing your online presence and refining your site based on your customers’ needs. This leads to deeper user engagement and greater conversions.
While the look and feel of your website are developed simultaneously, they rely on different web design skills. The look—including the graphics, images, typography, and visual style—is part of the user interface (UI). The feel—including usability, information accessibility, the intangibles around brand identity, and the emotional response provoked in the user—fall within the realm of UX design.
A specialty within UX design, customer experience (CX) design focuses on all the interactions a customer has with your products or services. Each interaction, or touchpoint, should be infused with your brand identity and should embody the experience you want to provide your customer. Whether you serve B2B or B2C customers, great CX design increases customer loyalty and conversion.
When UI and UX are combined with great copywriting and marketing, they’ll benefit your site in the following ways:
To keep your users over the long term, UX has to evolve and stay fresh, reflecting new ways of communicating and changing devices. UX for your site should be adaptable, so changes can be made incrementally through iterations and provide proof at each point that you’re hitting your targets. You neither want to be left behind nor design something so out there that you leave your audience baffled and alienated.
Even if you want to completely overhaul your web design, leaving cues that are meaningful to your user base will help. Even if everything looks different, these familiar pathways and processes will reassure long-term users that you’re still the same company they’ve grown to trust.
We do extensive research to understand your products and services and find out the needs and behaviors of your target audience. From that research, we’ll develop and share ideas with you. We’ll also assess your feedback on those ideas and work with you on revisions before we publish the changes. This positive cycle is proven to provide meaningful results.
Contact us with your requirements so that our UX design consultants can get to work transforming your website.