Web development is not just about making a website look good and function well. Its goal is to create a site that effectively communicates to your audience what your brand is about. This is why you need to work with the right B2B marketing agency that will take time to understand your ‘brand voice’ and ensure that your website aligns with it.
KYC – before you establish a brand voice
If you’re just getting started, or if you haven’t reviewed your brand voice in a while you may want to touch base with your users and stakeholders before you decide upon the brand voice. The old adage of KYC – know your customer, is appropriate in this context. The best way to do this is to conduct interviews with customers and other stakeholders. A good B2B marketing agency can help you here, by picking representative customers and stakeholders and asking the right questions to see what they expect from your brand.
Understanding brand voice
‘Brand voice’ is essentially the personality of your brand, and it should be consistent throughout your marketing messages; from your social media posts, to your advertisements, and all the way to your website. This voice sets you apart from the overcrowded digital landscape. It’s not enough that you have a one-of-a-kind logo or product. You also need a high-quality website with compelling content that is consistent with the other aspects of your brand presence, and a B2B marketing agency can help you with that!
Through your website, you can establish a unique voice that lets your business stand out from the competition, ultimately allowing you to connect more effectively with visitors. You’ve probably taken the time and effort to make your brand voice distinctive offline, and it’s time to make sure that you’re doing the same in your online channels; especially your website.
How can a web development team help?
Brand voice and visual style must match when creating and designing a website. Both aspects should efficiently reflect the personality of your brand and express what your business is all about. So, if your brand voice is friendly and warm, for example, then it doesn’t make sense to have a pristine and cold visual style for your website. That kind of dissonance and inconsistency can have a negative impact on your brand and give visitors the wrong impression about your business.
A B2B marketing team can help build your brand platform to establish your website’s differentiated voice, and a web development team will make sure that it is applied to your website. Be sure to hire a proven reliable team that you can trust so you can be confident that you’ll get the best results and the best value for your money. They can create a custom marketing strategy that will take your website to the next level!
About the Author:
This article is written by Ray Shah, Founder of Think Design. Think Design is a New York-based company that provides services of web consulting, business consulting, UX strategy, site optimization, WordPress, content delivery, and e-commerce for businesses.